Columnists, Psychotherapy Business & Marketing

March 1st, 2025

Disadvantages to telehealth as a business model

By Liz Varney, LICSW

In last month’s article, “Benefits of telehealth as a business model,” I shared the cost advantages to using telehealth to conduct psychotherapy instead of meeting in...

January 31st, 2025

The benefit of telehealth as a business model

By Liz Varney, LICSW

The key to success for any business is to keep revenue high and overhead costs low. For new business owners, the uncertainty of unexpected costs may feel daunting. In fact, the...

January 2nd, 2025

Building your private practice from the inside-out

By Liz Varney, LICSW

Feeling insecure, overwhelmed, and confused are common experiences when starting a private practice. When you are unsure about how to progress forward, you are probably...

December 2nd, 2024

Finding your “why” for private practice

By Liz Varney, LICSW

Deciding to start a private practice can be exciting as well as overwhelming and confusing. Many clinicians get stuck contemplating the idea of a private practice and become...

November 1st, 2024

Stress tolerance for private practice

By Liz Varney, LICSW

In 2009, after some contemplation, I finally took the leap to open a small private practice. It was a...