Campaign aims to de-stigmatize mental health issues among youth

By Danielle Ray
March 1st, 2025
Kevin Simon, MD, BPHC chief behavioral health officer
Kevin Simon, MD, BPHC chief behavioral health officer

A new campaign aims to de-stigmatize and bring awareness to mental health issues among Boston youth.
‘Heads Up Boston’ launched December 5 with a one-day pop up event, two days after Boston Mayor Michelle Wu and the Boston Public Health Commission (BPHC) announced the initiative.
The BPHC leads the program, which encourages teens to speak up and discuss their concerns with each other. A large group of high school students gathered for the launch near the city’s Downtown Crossing. They enjoyed live music and received information on various mental health resources and free merchandise.
According to a press release, the goal of the campaign is to empower teenagers to normalize talking to their friends about how they are doing and to seek help ...

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