When I began my career, in the early 1990s, word of mouth, recommendations from health providers and insurance provider directories were the primary methods I used to find a therapist in independent practice.
Psychologists promoted new psychotherapeutic approaches by speaking at conferences, writing manuscripts, and books. In the digital age, there is an inordinate amount of competing content, but it seems that most people still seek out a psychologist through personal referral, recommendation from a health provider, or via an online directory.
The method of finding a therapist is essentially the same, leading me to believe psychologists may not need to engage in a great deal of effort to attract new clients, outside of local networking wit...
